I think it’s safe to say that we all remember the Ice Bucket challenge that stormed our social media this summer. It was a viral marketing campaign that brought awareness to ALS– a disease that a lot of people didn’t know about.
It might have been a fad that annoyed people. You could argue that people were participating who didn’t know or care about the disease. But no matter what negative thing you point out, it was very successful. Below is a webinar about the success of the marketing campaign and the advancements in science.